Month: January 2016

Recent Posts

301 – 302 Redirects

The topic of redirects has been a confusing matter since the creation of the HTTP Status Codes. I prefer to use the analogy of the telephone to help describe this situation. An HTTP Status Code 301 indicates that the page has permanently relocated or changed its address. We get this with a phone when we change the phone number and a caller receives a new phone number to use. Effectively, it is a notice that the old address no longer exists and all references to it must be deleted and the new address should be used. The 302 HTTP Status Code indicates that the change is only temporary and all future references should be based upon the URL used to find the page. This is much like using a forward option on your phone to have it redirect to your cell phone while you’re away from the office.

As seen my monthly column in the December 2005 issue of Practical eCommerce magazine.

Additional Links in Google

This is a terrific research question. Google has begun another beta test to aid in meeting its customer’s needs. As a result, Google has started a very limited test where they add additional links for a Web site based upon the information Google knows about the site.

A good example would be entering “head hunters” as your query. Headhunters.com is retunred in the first position with additional links for the site under the returned result.

According to an insider at Google, “From the information Google knows about this site (business nature), Google provides some convenient links together with the search result. Usually when Google wants to launch a new service, we just start with a low percentage of queries and monitor the outcome before we massively apply it to the world – for obvious reasons, the turn-on queries are kind of random and not limited to No. 1 results – it’s a coincidence in the case of Headhunters.com”

As seen my monthly column in the December 2005 issue of Practical eCommerce magazine.